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Protecting children from the harmful effects of food and drink marketing September Food and drink marketing is a vast and increasingly sophisticated industry, and children are among its prime targets. Advertisements on TV, the Internet and mobile phones are being integrated with sponsorship agreements and product placement to maximize their impact.
Gaggero Many advertisements promote foods high in fats, sugar and salt, consumption of which should be limited as part of a healthy diet. Marketing has also been associated with an increased risk of overweight and obesity in children.
The habits children develop early in life may encourage them to adopt unhealthy dietary practices which persist into adulthood, increasing the likelihood of overweight, obesity and associated health problems such as diabetes and cardiovascular diseases.
Some countries, such as Spain and Norway, have agreed with food and drink companies on self-regulation whereby industries take the lead implementing voluntary restrictions on marketing, overseen by governments. Food marketing in the UK: Her request came in the wake of a growing body of research showing rising obesity levels among British children.
OFCOM concluded that broadcast advertising had a modest, direct effect on children and a potentially larger indirect effect. Three years later, for the first time, statutory restrictions were applied to television advertising which meant that no advertisements for products high in fats, sugars or salt could be shown in or around programmes specifically geared to children under the age of Results to date suggest the impact of the marketing restrictions have been significant.
Yet some independent analyses suggest that these falling figures mask loopholes in current regulations. He points out that the growth of new media has provided an alternate avenue for the promotion of unhealthy, processed food.
WHO acknowledges that global progress will require policy action to address both TV advertising and all other forms of marketing. For many years WHO has been the leading player in commissioning reviews of available evidence on the nature and impact of food and drink marketing and in producing global recommendations.
In Europe, a WHO network of 28 countries led by Norway and focused on reducing marketing pressure on children has been meeting and sharing experiences since to collaborate on further action.
The next goal for countries in this network is to advance the development of more effective and comprehensive policies. This will require that governments set the criteria for policies, including important definitions around what foods are to be covered by the marketing restrictions.
In the new European Food and Nutrition ActionMember States will work with WHO to roll out the use of nutrient profile models that assess the nutritional values of foods and provide a scientific basis for marketing restrictions.
The goal is to establish a universally high standard across the region and, ultimately, further restrict the impact of potentially harmful food and drink marketing on children.Advertising as science.
Consumer psychologists and basic scientists are behind ever more effective advertising campaigns to promote both products and causes. Kate Baucherel is a published author, speaker, trainer and coach, and co-founded community software company Ambix. She has two young children, and lives in the north of England.
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2 pages. For example, government regulations should address such questions as the quantity of advertising, especially in broadcast media, as well as the content of advertising directed at groups particularly vulnerable to exploitation, such as children and old people.
Children will do and say and fight for their religious concepts that may be wrong.
Everyone on the religious media considers only their opinions and their point of view despite the others. Therefore, their children also will be aggressive, only consider their opinions not accept others', which leads to most parents raising their children to.
Managed Care Ethics: Essays on the Impact of Managed Care on Traditional Medical Ethics contains short essays originally published in the periodical Managed Care — A Guide for Physicians. In 38 short essays, La Puma describes the "new set of ethics, communication and management skills" that are necessary to practice ethical medicine under the.